Hong Kong Tourism Rebounds on New Year’s Eve Amidst Shifting Consumer Spending Patterns

Despite the cancellation of the traditional fireworks display following the catastrophic Tai Po fire, Hong Kong experienced a 25% year-on-year increase in inbound tourism on New Year’s Eve. According to Immigration Department data, the city received 195,798 visitors, a significant rise from the 156,366 recorded in 2024. This growth was largely driven by a 24% surge in arrivals from mainland China and a 29% increase in international travelers. While the influx was supported by the mainland’s extended holiday schedule, the economic benefits were distributed unevenly across sectors. The hospitality and nightlife industries saw notable gains; for instance, the Hong Kong Bar and Club Association reported a 10% to 20% rise in revenue, particularly in Central and Tsim Sha Tsui, where alternative countdown events and light shows successfully drew large crowds despite the absence of pyrotechnics.

However, the surge in visitors was offset by a simultaneous 21% rise in outbound travel by local residents, with over 363,000 Hongkongers departing on New Year’s Eve. This trend toward outbound tourism created a mixed economic landscape. While some bar owners reported success, the catering industry faced challenges. Representatives from the Hong Kong Federation of Restaurants and Related Trades noted that while tourist volume was high, individual spending power appeared diminished compared to previous years. Furthermore, the exodus of locals traveling abroad or to mainland cities led to an estimated 10% decline in overall catering revenue. This sentiment was echoed by some local restaurateurs who observed that, despite the holiday atmosphere, total patronage remained lower than the previous year due to the departure of regular local customers.