Cui Dongshu: The internal turmoil of the automobile market has significantly weakened, and the industry's operating pressure has improved.
In 2025, promotions and downgrading in the automotive industry both return to rationality, and the market order significantly improves.
On December 7th, Cui Dongshu stated in his article that in 2025, the promotion and downgrading of passenger car industry would return to rationality, and the market order would significantly improve. From January to November 2025, there were 173 models of passenger cars that decreased in price, which is 45 fewer than the same period last year. In November alone, there were 19 models that decreased in price, which is 7 fewer than the same period last year.
In terms of new energy vehicles, from January to November, the average price decrease of new energy vehicles was 20.4 thousand yuan, with an average decrease of 2.4 thousand yuan, which is 11.7%. The effects of the government's policy of replacing old vehicles with new ones have been significant, leading to an increase in market sales and a decrease in internal price competition, improving the overall operation of the industry.
The article also tracks the monthly pricing trends and analyzes the varying degrees of price reductions for different types of vehicles. It mentions the price reductions in different categories of vehicles, such as conventional fuel cars, hybrid cars, plug-in hybrid cars, extended-range vehicles, and pure electric vehicles.
Furthermore, it discusses the trends in promotion for imported cars, the significant increase in promotion efforts for new energy vehicles, and the stable promotion levels for traditional fuel cars, luxury cars, joint venture fuel cars, and independent fuel cars.
Overall, the article provides detailed analysis and data on the pricing and promotion trends in the passenger car industry, highlighting the changes and improvements in the market dynamics.
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