Apple (AAPL.US) Said to Be Developing Screenless Fitness Band to Rival Whoop: Has Not Yet Decided Whether to Release It, Earliest Debut in 2028

Zhito Finance APP has learned that Apple Inc. (AAPL.US) is developing a screenless health and fitness tracker similar to Whoop Inc.'s wrist-worn device, as part of the company's efforts to rethink its smartwatch product line and expand its wearable technology lineup. According to people familiar with the matter, the company has explored this category for several months and is currently in the prototype development stage. The people said the project has support from senior leadership, but Apple has not yet decided whether to release the product.