China International Chamber of Commerce Tourism Committee: By 2025, the cultural and tourism industry will continue to move towards high-quality development.

On July 19th, it was learned from the Cultural and Tourism Industry Working Committee of the China International Chamber of Commerce that by 2025, the cultural and tourism industry will continue to move towards high-quality development under the multiple favorable factors such as policy support and technological innovation. From the market trends, cultural and tourism consumption is shifting from "check-in style" to "immersive" and "experiential" styles, with rapidly growing demands for quality and diversity. The trend of inbound tourism is heating up, and the emergence of new national trends is going global, forming the pattern of "Chinese stories, global payment". The cultural and tourism industry is undergoing a transformation from "selling tickets" to "selling culture", and from "selling landscapes" to "selling intellectual property". In terms of technological evolution, new technologies are continuously reshaping the cultural and tourism ecosystem. Applications such as virtual reality, artificial intelligence, and intelligent guidance are constantly expanding the boundaries of experiences, creating new scenes and formats. At the same time, the convergence trends of "culture and tourism + agriculture", "culture and tourism + health preservation", and "culture and tourism + education" are becoming increasingly apparent, unleashing greater growth potential.