Building an international tourist city, Yibin in Sichuan is making efforts to create "Three Places and Three Centers".

"Three areas, three centers" refers to the humanistic landscape recreation area, ecological resort destination, wine culture sacred place, dynamic event center, fashionable entertainment center, and quality consumption center. "Three areas" represent the high-quality cultural and tourism resources in Yibin, which is the core carrier for enhancing international and domestic visibility; "three centers" are the focus of future development and the key support for enhancing regional influence. Yibin proposes that by creating "three areas, three centers", it will help to build a comprehensive and diversified tourism development pattern that integrates urban and scenic areas, shaping a city brand image that is attractive to both local and foreign visitors, and providing high-quality services and experiences for both residents and guests to share. Yibin has a clear overall goal for advancing the deep integration of culture and tourism development: by 2027, the added value of Yibin's culture and related industries, as well as total tourism expenditure, will reach 20 billion and 160 billion yuan respectively, with total tourist visits exceeding 160 million, including 100,000 inbound tourists; by 2035, the development trend of an international tourism city that integrates urban and scenic areas, attracts visitors from near and far, and offers shared experiences between hosts and guests will basically take shape, and the contribution of the cultural tourism industry will become more prominent, resulting in a significant increase in Yibin's fame, attractiveness, openness, comfort, and satisfaction. Yibin will leverage the important role of culture and tourism in empowering high-quality economic and social development, driving economic growth and increasing income through models such as "cultural tourism + hundreds of industries" and "hundreds of industries + cultural tourism".