Xi Bei founder Jia Guolong: Please return pricing control to merchants for food delivery platforms.
Recently, the founder of XiBei Catering Group, Jia Guolong, used several "crazy" expressions in an interview to express his feelings about the current takeout wars. He stated that takeout platforms forcefully lower prices, causing businesses to completely lose pricing control and fall into a dilemma. Jia Guolong revealed that XiBei once received 11,000 low-price orders in a single day, severely impacting store delivery efficiency and customer experience. He called for the government to regulate takeout platforms and return pricing control to businesses. Jia Guolong recounted XiBei's experience of being "attacked" by low-price orders from platforms and being forced to follow suit in this takeout war, honestly expressing his views on the recent battles among takeout platforms. In this "irrational" battle, he admitted that the catering ecosystem has been damaged, but businesses have "no way out."
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