Sports events provide economic empowerment for the upgrading of rural cultural and tourism industries.

Jiangxi is endowed with abundant ecological resources and a crisscrossing water system. Nowadays, this unique "ecological endowment" is unleashing strong driving force to upgrade rural cultural and tourism industries. During the summer vacation, many tourists come to experience water sports such as sailing and paddleboarding at the Lushan Xihai Scenic Area in Jiangxi. In addition to water activities, in recent years, the local area has been promoting the integrated development of "sports + cultural tourism" to help local development. With the continuous improvement of public sports facilities, more and more sports projects and high-end events are being held at Xihai, attracting great popularity and traffic. Various sports events have also brought business opportunities to the surrounding towns and villages while increasing the demand for service guarantees.