Li Jiaqi's livestream: "He Economy" heating up, sales of bare face cream and other products increasing by over 150%.

Data from Li Jiaqi's live streaming room shows that since June 18th, the average spending and repurchase rate of male users in the live streaming room have both significantly increased compared to the same period last year. Li Jiaqi's live streaming room pointed out that during the June 18th promotion, males under the age of 25 from Generation Z have become the main consumer group among new users, driving men's skincare, men's clothing, and smart digital products to become core incremental categories in the live streaming room. Among them, sales of men's bare-faced cream, oil control essence, antiperspirant, sunscreen and other products have all seen a year-on-year growth rate of over 150%.