Organization: Global smartphone sales in the first quarter of 2026 decreased by 5% compared to the previous year, with iOS market share reaching a new high of 22% in the first quarter.

According to Counterpoint Research, global smartphone sales in the first quarter of 2026 declined by 5% year-on-year against the backdrop of sustained pressure in the market environment. The performance at the operating system level can reflect the underlying trend of market changes more deeply. In the first quarter of 2026, the global market share of the Android system dropped to 73%, lower than the 76% of the same period last year, marking a new low in market share for the first quarter in recent years. iOS market share reached 22%, hitting a new high for the first quarter in recent years. HarmonyOS market share in China rebounded to 19%, reversing the decline trend of the previous quarter, with a market share surpassing iOS. Thanks to the performance of the Mate80 series and the Enjoy 90 series in the market, Huawei's market share reached 20%, marking a quarterly high since the fourth quarter of 2020.