Fenjiu has launched a 28-degree product project and completed reserves of more than ten products.

On December 2nd, the 2025 Fenjiu Global Distributors Conference was held in Taiyuan with the theme "Joining hands to conquer the mountains and rivers and sing triumphantly". According to Sina Finance's "Industry Insider", Zhang Yongyong, the Deputy General Manager of Fenjiu Co., Ltd., Director of Fenjiu Marketing Center, and Secretary of the Party Committee and Chairman of Fenjiu Sales Company, interpreted six achievements and four issues in Fenjiu's annual marketing. With regards to rejuvenation, Zhang Yongyong stated that Fenjiu has innovatively launched the "Fen Enjoy Youth" 28-degree product project. As of now, the project has completed the systematic design and reserve of more than ten products; Zhuyeqing wine has built a brand-new product system with "Fenjiu+" as the core strategy, focusing on innovation in fruit flavor, floral scent, and herbal medicine.