Autumn/Winter Sports Consumption Trends Toward Multi-Scenario; Keep (03650.HK) Expands Functional Apparel Layout

Zhitong Finance APP has learned that recently, the Sports Economy Department of the General Administration of Sport of China released the "China Outdoor Sports Industry Development Report." The report shows that in 2025, the average annual consumer spending per participant in national road running events exceeded 14,400 yuan, an increase of about 7.1% year on year. At the policy level, the "Opinions of the General Office of the State Council on Developing Sports Events to Stimulate Consumer Vitality," published on September 30, proposed expanding event consumption scenarios and encouraging enterprises to innovate services and product offerings around events.