Qiaqia Food: E-commerce channels currently slightly loss-making; will improve overall e-commerce operating quality.

Chacha Food recently stated at an online meeting that its e-commerce channel is currently slightly loss-making, and the company will enrich its product portfolio, develop new products that are differentiated from offline offerings, and improve the overall operational quality of e-commerce. For offline channels, it will optimize product pricing based on the characteristics of each sub-channel to raise the overall gross margin and net margin levels. The company aims for diversified and balanced channel development, is actively expanding into new channels such as instant retail, membership stores, and fresh snacks, and adopts differentiated channel strategies for supermarkets, KA, and convenience stores to increase market share and sales per store.