Xiaohongshu's "Big City, Small Gatherings" event lands at Beijing Shougang Park.

Starting October 24, the week-long "Big City, Small Gatherings" event will unfold in and around Shougang Park in Beijing, encompassing four major segments: interactive exhibitions, markets, music festivals, and offline meetups. It is reported that this is also the first large-scale city-themed event held in Beijing in Xiaohongshu's 13 years since its founding. It is understood that before the event began, teaser content had already garnered nearly 100 million impressions on Xiaohongshu, with over 20,000 people signing up to participate.