SFi: Over half of the family offices are increasing allocations to impact and ESG strategies, with the scarcity of quality investment projects becoming the biggest challenge.

Sustainable Finance Initiative (SFi) recently released a survey indicating that the sustainable investment preferences among 121 representatives from family offices and asset owners in the Asia-Pacific region and globally continue to heat up. The data shows that this year, the proportion of family offices allocating over half of their portfolios to impact and ESG strategies has significantly increased. The survey indicates that over 86% of respondents have allocated some funds to sustainable investments, remaining consistent with previous years. Among them, 27% have allocated more than half of their portfolios to impact and ESG strategies, up from 17% in 2025. Furthermore, the proportion of investors allocating over 10% of their portfolios to impact investing has also increased by 2 percentage points to 58%, further validating this trend. Despite the continued increase in investment willingness, the supply of quality projects in the market still does not match demand. "Finding high-quality deals with profitable exit potential" has been the top challenge faced by investors for the third consecutive year, accounting for 26% of the total votes; followed by "finding suitable investment products," which accounts for 19%; and "finding like-minded co-investment partners," which has risen significantly from 11% last year to 18%. Weng Jingquan, CEO of the Sustainable Finance Initiative, stated that many family offices in Hong Kong have been deeply involved in impact and sustainable investing for many years. She hopes that the Hong Kong government can guide new family offices in increasing related investments through favorable policies. She further pointed out that the survey results show that the impact investment community has crossed an important threshold, securing a solid position in rigorous investment portfolios. Current investors are urgently considering how to uncover more suitable deals, build reasonable structures, and seek ideal partners.