HK Stock Market Move | EAST BUY (01797) rises over 8% again as growth accelerates in the second half of the fiscal year 2026, with self-operated products becoming the core growth engine.

EAST BUY (01797) surged over 8% again, reaching an increase of 8.36% to HKD 23.6 as of the time of this report, with a turnover of HKD 401 million. In news, EAST BUY recently disclosed its annual performance for the fiscal year ending May 31, 2026. This marks the companys first complete fiscal year performance report following the departure of a leading anchor. For the fiscal year 2026, the company achieved revenue of RMB 5.7 billion, an increase of 29.8% year-on-year, with an adjusted net profit of RMB 630 million, up 262.2% year-on-year; the total GMV for the year was RMB 10.2 billion, growing 17.6% year-on-year, of which the GMV from self-operated products reached RMB 5.4 billion, accounting for approximately 52.6% of total GMV. In the second half of the fiscal year 2026, growth accelerated, with revenue reaching RMB 3.4 billion, an increase of about 53.7% year-on-year. Meanwhile, operating profit in the second half of fiscal year 2026 reached approximately RMB 399 million, an increase of RMB 134 million compared to the first half of fiscal year 2026. Guosheng stated that the company has completed its transformation to a "retail channel brand," with the GMV share of self-operated products and its own app continuing to rise. As it expands into categories such as health products and daily necessities, the gross profit margin for self-operated items is expected to continue improving.