DAMAI ENT (01060) launches the "Good Luck Continuous" brand's plan for eight stores in six cities.

On August 16, DAMAI ENT (01060) made a new move in its reality entertainment strategy, launching a six-city, eight-store layout plan for its trendy toy brand LUCKY LOOP. On the same day, the first batch of offline stores opened simultaneously in Shanghai, Shenzhen, and Guangzhou, with plans to speed up expansion to Beijing, Nanjing, and Changsha within the year, covering six cities in total and creating more offline scenarios that provide users with immersive IP experiences and emotional connections. On August 16, the first "LUCKY LOOP" stores opened at Shanghai Wujiaochang Heshenghui, Shanghai Raffles City, Shenzhen Coastal City, and Guangzhou Zhengjia Plaza, as shown in the photo of the opening event at the Shanghai Wujiaochang Heshenghui store. On the opening day, LUCKY LOOP unveiled its original IPs and related products, including HEY PENNY, ECHOA, and BIKA. These trendy toy newcomers not only stand out with their unique designs but also carry the emotional attitudes of Generation Z through distinctive visual symbols. Among them, HEY PENNY is described as "a walking little solar power station," representing "the most precious, untamed self we miss most as we grow up"; ECHOA is a mysterious creature covered in galaxy blue fur, born from a neon lighthouse at sea level, resonating with sound and quietly floating in endless echoes while watching the boundless ocean; BIKA always looks a bit sleepy, with his own pace of life, and enjoys daydreaming. For him, feeling tired and allowing oneself to adjust is a personal attitude that doesn't require understanding. The PEN friend circle series products of HEY PENNY It is understood that the core team of LUCKY LOOP consists of seasoned professionals from the trendy toy industry, possessing experience in IP incubation and operations, supply chain management, IP promotion, and global operations. In terms of creator ecology and IP reserves, the brand has connected with over 200 designers globally, featuring a diverse range of creative styles spanning street fashion, healing themes, abstract art, and trendy illustrations. It has also researched and accumulated over 200 original IPs, with more than 20 IPs under contract or in development. The business leader of LUCKY LOOP stated that there is still a significant gap in product forms, scenario experiences, and cross-industry integration in the trendy toy industry. "We dont believe trendy toys should be confined to fixed types, nor do we wish to follow market trends. Instead of replicating existing formulas, we want to break traditional boundaries and expand the expressive space of IPs with new product forms, interactive methods, and IP scenarios. This market is far from saturated, and we look forward to activating more possibilities with industry partners, allowing trendy toys to genuinely embody contemporary emotions and cultural values." ECHOA Endless Hertz series products "IP is the core asset of the entertainment industry and the starting point of all commercial narratives. DAMAI ENT has been consistent in its journey from film and performance to trendy toysfinding good content creators to bring quality IPs to users." As a reality entertainment company with a technological gene, DAMAI ENT covers a diverse ecosystem that includes film, performances, IP commercial derivatives, series, artist management, and ticketing platforms, dedicated to creating unparalleled live, interactive, and immersive experiences for users. This entry into the trendy toy sector represents another extension of the company's reality entertainment strategy in the IP domain. Leveraging the diverse business scenarios of Wuxi Online Offline Communication Information Technology Co., Ltd. under the Orca Entertainment Group, along with Alibaba's rich resources and competitive advantages in technology, ecology, and channels, LUCKY LOOP is expected to become a new growth point for DAMAI ENT's future development.